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2026
Why No-Code Email Automation Hits a Wall
If your team already routes email through Zapier or similar tools, this post helps you spot the moment when a simple workflow becomes infrastructure that needs stronger control.
Why Retries and Duplicates Break Trust in Email Webhooks
As email moves into production workflows, retry behavior becomes a trust decision. I break down the design rules that keep outcomes consistent.
Why Email Routing Rules Get Complicated Faster Than Teams Expect
Email routing complexity starts with a simple shared inbox: a few routing rules, forwarding hops, and fanout exceptions quietly become an operational liability.
Deterministic JSON Is an Executive Issue
Most leaders do not lose sleep over field order or schema versions. They do lose sleep over slow launches, brittle integrations, and rising maintenance cost. In this post, I show why stable event p...
Product Update: March 2026
This March release adds native Gmail, Microsoft 365, Office 365, and Outlook mailbox connections, plus loopback testing for faster email webhook setup.
MIME Parsing Is More Hostile Than It Looks
I have learned that email parsing feels easy right up to the moment real traffic arrives. MIME structure, headers, and body variants turn small parser misses into routing bugs, bad payloads, and su...